Privacy Policy
Last updated: March 15, 2026
BookDirect.co.za (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our website. We comply with the South African Protection of Personal Information Act (POPIA) where applicable.
1. Information we collect
We may collect information you provide directly (e.g. when you contact us or list a property), and information collected automatically when you use the site, such as:
- Device and browser type, IP address, and general location
- Pages visited, referring URL, and time spent on the site
- Cookies and similar technologies (see below)
2. How we use your information
We use the information to operate and improve the site, respond to enquiries, analyse usage, and personalise content where appropriate. We may use aggregated, non-personally identifiable data for statistics and site improvement.
3. Cookies and similar technologies
We use cookies and similar technologies to remember preferences, understand how the site is used, and to support site functionality. Cookies are small text files stored on your device.
Third-party cookies and advertising: This site may use third-party services that set their own cookies. In the future we may use advertising services (such as Google AdSense) that use cookies to serve ads based on your visits to this site and other sites. Those services may collect and use data according to their own privacy policies. You can control or opt out of personalised advertising through your browser settings or through the third-party provider’s tools (e.g. Google’s Ad Settings at adssettings.google.com). Blocking or disabling cookies may affect site functionality.
4. Third-party services and advertising
We may use third-party services for analytics, hosting, and potentially for advertising (e.g. Google AdSense). These parties may collect information as described in their privacy policies. We do not sell your personal information. For advertising purposes, third-party ad servers may use cookies and similar technologies to show relevant ads and measure ad performance. If we implement advertising, we will ensure that our use complies with applicable advertising programme policies (including Google’s policies) and that we provide clear disclosure of data collection for advertising purposes.
5. Data retention and security
We retain your information only for as long as necessary for the purposes set out in this policy or as required by law. We take reasonable steps to protect your data against unauthorised access, loss, or misuse.
6. Your rights
Depending on applicable law (including POPIA), you may have the right to access, correct, or delete your personal information, or to object to or restrict certain processing. To exercise these rights or ask questions about your data, please contact us using the details below. You may also use your browser or device settings to manage cookies.
7. Children
Our site is not directed at children under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.
8. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the latest version. We encourage you to review this page periodically.
9. Contact
For privacy-related questions, to exercise your rights, or to report a concern, please contact us via the contact details available on our website. We will respond in line with applicable law.