The Elgin region is centered on the town of Grabouw.
The Elgin Valley is one of the more intensively farmed districts of South Africa and produces 60% of the national apple crop. Consequently it is now internationally known as the place in South Africa “where the apples come from”. However a recent shift in economic focus has led to Elgin also becoming one of South Africa's most notable and successful wine regions, with the coolest climate of any region in the country. Elgin wines and tourism have consequently become significant parts of the valley's economy.